2011-03-30 social media watch 第44期
In recent weeks I met with a B2B company to discuss marketing options. The topic of community and social media came up and I was reminded of how difficult it has been for the B2B segment of businesses to grasp a hold of the power in social media when one
Starbucks already has a strong presence in social media. The company’s Twitter account has more than 180,000 followers, its Facebook Page has nearly 1.5 million fans, and pop star Miley Cyrus even gives the brand free publicity using Twitpic.
By “disappear”, I mean that sooner rather than later, social media as a hyperbole-driven, standalone, new-kid-on-the-block entity is going to evolve into a communications, marketing and sales strategy and distribution vehicle that happens to rely on a var